Stop worrying where your next client will come from.
Get in touch, and we’ll show you how to turn your content into lead-gen system that pulls in pre-sold clients like a magnet.
Demand can be engineered.
You don’t have to spend years praying to the algorithm gods or start a media company to attract clients that are eager to pay you more than you’re charging right now.
You just need a system for packaging and sharing your intellectual capital.
Offer-Led Positioning
Most content fails to grow businesses because it’s poorly positioned, not because the content itself is inherently bad. That’s why we start every engagement by evaluating the psychology of your offer against the market and working with you to strengthen your foundation.
This ensures all of your content is built on psychology that will sell from the start.
Evergreen Arguments
Most people try to capture fleeting attention with their content, which is why creating it feels like a hamster wheel. Our approach translates your positioning into Evergreen Arguments that create demand for your business and that you can write about forever.
You can show up with confidence every day knowing your value is compounding in the mind of your audience, not just disappearing into the void.
Intent-First Content
Our work has generated millions of dollars and page views for all kinds of businesses over the years. So believe us when we say: more attention does not equal more revenue unless that attention is from the right audience.
We translate your Evergreen Arguments into content that attracts customers who are ready to pay you while repelling tire-kickers that will never buy.
“EA’s approach to content just makes so much sense. It’s authentic, human, and most importantly, it shows readers why hiring me to manage their yoga retreats is actually the most profitable thing they could do. I had no idea where to start, and now I know exactly what to write about to move my business forward.”
— Martha Willis, Adventures Made
The Right Messaging is Everything:
+40% ACV in 10 months
We repositioned a firm’s messaging and increased their average contract value by $10k+ in less than a year.
$1M, one article, 6 months
Our high-intent approach to content brought in a million dollars in new business for a SaaS company off a single blog post we wrote for them, just 6 months after publishing it.
+64% traffic (no SEO)
We built a content program that increased website traffic for a service provider by 64% in less than a year without any focus on SEO whatsoever.
$75k for 2-person business
Content brought in the largest deal a small service business had ever closed just 6 months after fixing their positioning.
+200% LinkedIn followers
We tripled the LinkedIn following of a founder in just under 1 year by repackaging their expertise into a more compelling message.
8x SEO traffic in 1 year
An SEO content strategy we built for a SaaS company using our positioning process resulted in an 800%+ increase in traffic to SEO content in 11 months.
Hey, I’m Scott! I run things here.
Most of the content advice on the internet these days tells you “you just have to publish everyday and see what works.”
That is certainly one way to do it. But I can also tell you, as someone with nearly a decade of experience creating winning content and strategies, you don’t have to guess if you’re good at what you do.
And that’s the philosophy behind Effortless Audience: if you have real, earned experience, you already have all you need to attract customers who see your value.
You just need a system for leveraging your expertise.
Let me be clear: I’m not promising every post will be a viral hit. No one can do that.
But I can promise that the system I’ve used for the last 8+ years will help you attract more clients and charge more for your expertise with considerably less friction than you’re experiencing right now.
Ready for client acquisition to be effortless?
Fill out the form to the right and we’ll reach out in the next 48hrs to set up a call and show you how to turn your expertise into content that compounds demand month over month.